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Do you know how much is “one second” for a TV advertisement? During the World Cup in 2006, the price list provided by CCTV was showed as 838 thousand per second. Can you image that how much should the companies pay for their Ads during 2008 Olympic?
Why so many media tycoons are willing to pay so much money for such a copyright? Because they can get much more money than what they have paid to IOC. So, acquiring the copyright is always a war without fires in media battle. As we know that the TV copyright for 2008 Olympic Games had been sold in 1997. pls read the whole article below
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