• Entertainment marketers must rethink the network television model -- before their jobs become obsolete, writes Steve Rosenbaum, CEO of the community-created video service Magnify.net. "The future of TV is no longer about content creation. It is instead about content discovery."

     

    娱乐市场必须重新审视广播电视模式——在他们的工作完全被淘汰之前,Steve Rosenbaum说,社区自制饰品服务网站Magnify.net的总裁,“电视的未来不再是内容的制作,而是内容的发现。”

    Magnify.net's CEO explains why entertainment marketers must rethink the network television model-- before their jobs become obsolete.

     

    Magnify.net总裁解释为什么娱乐市场必须重新审视广播电视模式——在他们的工作完全被淘汰之前。

     

    http://www.imediaconnection.com/content/13222.asp

     

  • Find this article at:
    http://www.editorandpublisher.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003522020

    Looking in the Crystal Ball: 2007 

    预测 2007


    I
    n 2007 at least 3 major daily newspapers will shut down their traditional print businesses in 2007 and go to an online-only model. Two will fail, and one will get purchased by Google. Also, Black-box ad networks (i.e. those where advertisers do not know where/when their ads show up) will rapidly become a thing of the past.

    2007
    年至少有3家大的日报要结束他们传统平面出版发行业务,然后转向网络的模式。两家会失败,另外一家将被Google收购。同时,黑盒子和广播电视网也将很快成为过去(因为这些媒体上面广告投放商不知道在什么时候什么地方投放他们的广告。)
    By Mark S. Zagorski

  • 这是我做的一些小翻译,跟大家分享,之后会陆续推出更多的一些work。

    Media Predictions, 20072007媒体预测

    December 29th, 2006 by Dan Gillmor

    http://citmedia.org/blog/2006/12/29/media-predictions-2007/  

    What will happen in American journalism in 2007? Here, in the multiple-choice format borrowed from (and with grateful apologies to) columnist William Safire, are my own best guesses. Answers are at the bottom. (Note: “All” or “None” are valid choices.)

    美国传媒界在2007年将会发生什么呢?这里,在专栏作家William Safire(表示万分感谢)设计的多项选择表格是我个人最满意的猜测。答案在底部。(注意:“全选”或者“不选”都是有效的。)

    1. The biggest network-news shock will occur when:

    什么时候最大的网络-新闻震动将会出现