We Media We Talk

Newspaper websites must consider live streaming to keep their online video content relevant, a senior editor of a leading European newspaper has said.欧洲一主流报纸的高级编辑说，报纸网站必须把直播流媒体和其自身网站上的视频内容联系起来。

Charles de Vroede, deputy chief editor of Dutch...

关于新媒体的概念众说纷纭，但是大多数的理解可以归纳为建立在新的传播技术基础——网络技术、数字技术而进行的具有个性化、交互性、多媒体形态的信息传播载体。

以下，我将说一下我自己的几点理解

在传统日报发行量出现下滑的今天，美国大报网站的访问量出现强劲增长。尼尔森互联网研究2005年6月发布的最新报告显示，大约有五分之一的美国网络用户更倾向于阅读报纸的网络版，而不是传统的印刷版报纸。在被调查的在线版报纸中，《纽约时报》网络版nytimes.com全美访问量最大，2005年10月份的访问数量为1140万。 作为美国网上最大的报纸品牌，《纽约时报》已经拥有1600万注册用户，并正在以每月5 0万的速度增长。截止2007年2月，Nielsen/Netratings的数据显示，《纽约时报》网站的独立访问量达到4200万次，全球排名第11位，位居美国报纸媒体网站第1名。尼尔森的调查发现，nytimes.com吸引了全美国约9%的积极网络用户，而且nytimes.com的美国用户也是最多的。

数字版的《纽约时报》在创办的第一年就已开始盈利，2003年数字版《纽约时报》营业收入8804.6万美元，税后利润2043.1万美元，比2002年增长147.4%。《纽约时报》网站，2002年创造利润1600万美元，2004年上半年又赢利1730万美元。

Do you know how much is “one second” for a TV advertisement? During the World Cup in 2006, the price list provided by CCTV was showed as 838 thousand per second. Can you image that how much should the companies pay for their Ads during 2008 Olympic?

Why so many media tycoons are willing to pay so much money for such a copyright? Because they can get much more money than what they have paid to IOC. So, acquiring the copyright is always a war without fires in media battle. As we know that the TV copyright for 2008 Olympic Games had been sold in 1997. pls read the whole article below

So far press structure in China is always divided into two parts, institution newspaper of the Party and country as well as commercial newspaper. And the institution newspaper has two categories, one is party organs for the Party and government, such as People’s daily and local Party newspapers in every province or city etc; one is institution media for typical community, such as The China Youth Daily, The Chinese women report, Worker’s Daily, and Legal Daily etc. Both two categories of newspaper are considered as ‘broadsheet’ in China with very board sheet as a typical explicit character. The commercial newspaper takes metropolis newspaper as main component which is considered as ‘tabloid’. In contrast of the ‘broadsheet’, ‘tabloid’ has such a less narrow range that it is very convenient for people reading on bus, such as Southern Metropolis Daily, Beijing Daily, Huaxi Metropolis Daily, etc.

This book is about the comparison of reporting, representation, and rhetoric in national media system in Europe which was divided into 11chapters. This book draws together the results of several research projects that examined media coverage of European political and cultural affairs and media representations of Europe. The work attempts to outline some of the important debates regarding European integration and also to describe the media landscape in which these debates are informed, reflected, and facilitated. The research sought to answer several questions, including the role of the media in the democratic process at the European level and the extent to which the media contributes to and reflects the process of European integration

Entertainment marketers must rethink the network television model -- before their jobs become obsolete, writes Steve Rosenbaum, CEO of the community-created video service Magnify.net. "The future of TV is no longer about content creation. It is instead about content discovery."

 

娱乐市场必须重新审视广播电视模式——在他们的工作完全被淘汰之前，Steve Rosenbaum说，社区自制饰品服务网站Magnify.net的总裁，“电视的未来不再是内容的制作，而是内容的发现。”

Magnify.net's CEO explains why entertainment marketers must rethink the network television model-- before their jobs become obsolete.

 

Magnify.net总裁解释为什么娱乐市场必须重新审视广播电视模式——在他们的工作完全被淘汰之前。

 

http://www.imediaconnection.com/content/13222.asp

 

Find this article at:
http://www.editorandpublisher.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003522020

Looking in the Crystal Ball: 2007 

预测 2007

In 2007 at least 3 major daily newspapers will shut down their traditional print businesses in 2007 and go to an online-only model. Two will fail, and one will get purchased by Google. Also, Black-box ad networks (i.e. those where advertisers do not know where/when their ads show up) will rapidly become a thing of the past.
2007年至少有3家大的日报要结束他们传统平面出版发行业务，然后转向网络的模式。两家会失败，另外一家将被Google收购。同时，黑盒子和广播电视网也将很快成为过去（因为这些媒体上面广告投放商不知道在什么时候什么地方投放他们的广告。）
By Mark S. Zagorski

这是我做的一些小翻译，跟大家分享，之后会陆续推出更多的一些work。

Media Predictions, 20072007媒体预测

December 29th, 2006 by Dan Gillmor

http://citmedia.org/blog/2006/12/29/media-predictions-2007/  

What will happen in American journalism in 2007? Here, in the multiple-choice format borrowed from (and with grateful apologies to) columnist William Safire, are my own best guesses. Answers are at the bottom. (Note: “All” or “None” are valid choices.)

美国传媒界在2007年将会发生什么呢？这里，在专栏作家William Safire（表示万分感谢）设计的多项选择表格是我个人最满意的猜测。答案在底部。（注意：“全选”或者“不选”都是有效的。）

1. The biggest network-news shock will occur when:

什么时候最大的网络-新闻震动将会出现

在新浪开博已经一年多了，其中很多次都有冲动要把博客做的漂亮一点，专业一点，可是我发现我不善于改良而善于改革。所以，我索性搬家，希望把这个家装饰的更好一些。

那里是一个心情的晴雨表，这里，我希望跟大家谈论更为专业的东西。我想把这个做成一个有关新媒体以及它与传统媒体千丝万缕关系的讨论平台。只是现在我还没有太多的信心，似乎从来都没有胆量把自己的真正想法拿出来跟大家分享。

以前的很多东西都很肤浅，这里我也不能保证能有多高的质量，但是我会尝试做的更好一些。

网络真是个不错的东西，能让我们这帮小毛孩也有“自留地”，偶尔在上面撒泡尿除个草什么的，突然从地里面蹦出来的嫩芽也能让我们兴奋不久，满是成就感。

第一篇还没有想到太多的要说，只是表个态要多谈一些深层次的东西，也希望获得志趣相投的看客的支持。以后的日子里，我会将一些好东西和大家分享。